Privacy Policy

1. Introduction

Welcome to Apple Compare ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and share information about you when you use our website.

This Privacy Policy explains your rights regarding your personal data and how you can exercise them, in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

2. Information We Collect

2.1 Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage, including:

• Device Information: Browser type, operating system, device type, screen resolution, and language preferences.
• Usage Information: Pages visited, time spent on pages, click patterns, and navigation paths.
• Technical Information: IP address (anonymized), referring website, and access times.

2.2 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and store information. You can manage your cookie preferences at any time by clicking the "Cookie Settings" button below or in our cookie banner.

3. Cookie Categories

We categorize cookies into the following types:

4. How We Use Your Information

We use the collected information to:

• Provide and maintain our website
• Analyze usage patterns to improve user experience
• Understand which Mac comparisons are most popular
• Detect and prevent technical issues
• Comply with legal obligations

5. Legal Basis for Processing (GDPR)

Under the GDPR, we process your personal data based on the following legal grounds:

• Consent: For analytics and marketing cookies, we obtain your explicit consent before processing.
• Legitimate Interests: For essential website functionality and security.
• Legal Obligation: When required by law.

6. Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate personal data.
• Right to Erasure: Request deletion of your personal data under certain circumstances.
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests.
• Right to Withdraw Consent: Withdraw consent at any time by managing your cookie preferences.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy. Analytics data is typically retained for 26 months. Cookie consent preferences are stored for 1 year (365 days).

8. Third-Party Services

We may use the following third-party services:

• Google Analytics: For website analytics. Google Privacy Policy
• Google Tag Manager: For managing tracking scripts.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

10. International Data Transfers

Your information may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: privacy@apple-compare.com